Some foods carry an incredible cultural tie to the people who have cultivated them for centuries. Wine, Wagyu beef, and champagne have become synonymous with the countries that produce them. Among such delicacies is chocolate.
Before the Spanish arrived on the new continent, chocolate was cultivated by the Mayans and Olmecs. To say that chocolate’s influence on the lands occupied by those ancient civilizations hasn’t trickled down over the centuries would do a disservice to those who work with it now.
For Maribel Lieberman, owner of luxury chocolate brand MarieBelle, chocolate has always played a major role in her life. The hondureña cookbook author took her experiences and created a company that honors the tradition and innovation of chocolate.
During Our Herenica Month, Latinidad Collective chats with the entrepreneur about the secret ingredient infused in her popular Aztec Hot Chocolate. She also discussed why she endeavored to create her cookbook Mariebelle Entertains.
Credit: Rizzoli USA
How did your early experiences shape your passion for chocolate?
My early experiences played a significant role in shaping my passion for chocolate. From a young age, I was always drawn to the rich flavors and the artistry behind its creation. Whether it was baking with family or discovering unique flavors, I quickly realized that chocolate was more than just a treat — it was a source of connection, creativity, and joy.
Can you share your journey from growing up near cacao fields in Honduras to becoming a successful entrepreneur in New York and Japan?
Since I was a child I’ve always been a dreamer. I grew up surrounded by nature, trees, animals, [and] gardens. My upbringing and background nurtured an early passion for artisanal sweets, which only grew after I emigrated to the United States in 1978 and studied at the Parsons School of Design.
In the 1990s, I launched Maribel Gourmet Cuisine, where I served high-profile clients, including President Bill Clinton. In 2000, I opened Lunettes et Chocolat, an eclectic boutique of designer eyewear and handmade chocolates, followed by MarieBelle New York in 2001, which quickly gained a loyal, discerning clientele.
Eventually, Oprah Winfrey’s endorsement of my Aztec Hot Chocolate elevated MarieBelle to a top-tier chocolate house with locations in New York and Japan, where each confection reflects [my] global inspirations.
What challenges did you face as an immigrant starting a business in the U.S., and how did you overcome them?
As an immigrant starting a business in the U.S., I certainly faced my share of challenges, but I saw them as opportunities for growth rather than obstacles. Navigating a new culture, building a network from scratch, and understanding the nuances of the U.S. market were all hurdles I encountered. Ultimately, these challenges fueled my determination and shaped the success of my business.
Your Aztec Hot Chocolate has become a favorite, even being featured by Oprah. Can you talk about the cultural significance of a recipe like this gaining popularity?
I’ve always loved pure and authentic ingredients. When I created my Aztec Hot Chocolate, I wanted it to be real chocolate in its purest, “hot” form. Instead of using cacao powder, I used real chocolate and hot water to let the richness of the chocolate shine through, much like the sacred drink of the Mayans.
The fact that this recipe has resonated with so many, even being recognized by Oprah, is a testament to the power of honoring tradition and using simple, quality ingredients.
What inspired you to create “Mariebelle Entertains” How did your multicultural background influence the recipes and stories featured in the book?
My travels and upbringing gave me a deeper admiration for the rich diversity of cultures around the world. I’ve been fortunate enough to experience a mix of cultures, flavors, and cuisines from around the world. I also have a true passion for entertaining and making a meal an elevated experience. I wrote “Mariebelle Entertains” to share my favorite recipes from around the world with readers!
How do you balance preserving traditional flavors with introducing new, innovative ideas in your confections and recipes?
I believe that the key to balancing traditional flavors is the harmonious blend of flavors, where no single ingredient overwhelms the others. It’s about respecting the essence of traditional flavors while thoughtfully introducing new elements that enhance the recipe.
What advice would you give to other women, particularly Latinas, looking to start their own business in the food or luxury industries?
I believe staying true to yourself is important, all ideas should come from the heart. If you follow that, you will always have a genuine and successful product.
