What we wear is a reflection of who we are and what we love. For that reason, many put so much effort into the pieces they choose to ponerse. From hats to shirts to footwear, everything is intentional. That same sentiment can be felt across Jarritos‘ latest collaboration with famed brand Wolverine.

This collaboration is one that seeks to honor Wolverine’s dedication to crafting durable footwear that honors “the spirit and tenacity” and passion of trades people everywhere in a creative way.

Much like Wolverine, Jarritos understands the importance of creating the best possible product using the best ingredients. Jarritos also understands a thing or two about passion — boasting 12 flavors that fans go crazy over.

The Wolverine y Jarritos collab combines the vibrancy of Mexico and the tenacity of the American spirit

Jarritos CEO, Luis Fernandez, recognizes how thrilling this collaboration between the two brands is for fans of the two companies.

“Partnering with Wolverine has been an incredible journey,” Fernandez shares in a press release announcing the partnership.

He continues, “This collaboration not only brings together two iconic brands but also celebrates the vibrant Mexican culture and flavors that Jarritos is known for. We are thrilled to see our consumers enjoy a product that embodies the spirit of both brands.” 

Lauren King, senior marketing director at Wolverine, notes that the collab is so “much more than just a boot.”

“This partnership has been equally fun and rewarding for our team as we were able to create a one-of-a-kind boot that reimagines our existing Trade Wedge style with bold, Jarritos-inspired hues,” King says.

She concludes, “But our work with the Jarritos team is about much more than just a boot. Together we’re creating a meaningful bond with consumers who seek authentic products rich in culture and heritage.”

The Wolverine y Jarritos Trade Wedge is available online for a limited time.